STIHL Digital GmbH, Badstraße 115, D – 71336 Waiblingen (hereinafter “STIHL Digital” or “we”) is glad you are visiting our websites and are interested in our company and products. For us, data protection is not mere lip service and for that reason we take the protection of your personal data very seriously. We handle your data with the utmost care and confidentiality and use it only within the confines of the applicable data protection provisions and of the General Data Protection Regulation (“GDPR”) in particular.
Responsibility for processing personal data
STIHL Digital bears responsibility for lawfully processing your data.
Processing usage data
When you visit our websites we store the name of your internet service provider, the website from which you visit us, those of our websites that you visit, the date and duration of your visit and information on the device (brand, model, operating system) and web browser you have used. We also collect your IP address, the last four places of which are however anonymised.
We process this usage data to facilitate your access to our services in technical terms (e.g. to adjust our services to the terminal device you are using), and to recognize and stop any misuse. We also use usage data in anonymised form for statistical purposes and to improve our website. The legal foundation for processing personal usage data is Article 6(1) first subparagraph (f) GDPR.
Use of first party cookies
We use what are known as cookies on various pages to make visiting out websites attractive and to facilitate the use of certain functions. Cookies are small text files that are stored on your terminal device. Some of the cookies we use are deleted at the end of the browser session, i.e. once the browser is closed (termed session cookies). Other cookies remain on your terminal device, allowing us or our partners to recognise your browser on your next visit (termed long-term cookies). Cookies cannot be used to provide access to other files on your computer or to determine your email address. The legal foundation for processing personal data by using cookies is Article 6(1) first subparagraph (f) GDPR.
Cookies are stored on your terminal device and you have full control over their use. You may deactivate or restrict the transmission of cookies by changing the settings of the web browser. Cookies that are already stored may be deleted at any time. This may also be done by automated means. Should cookies be deactivated for our websites, you may possibly not be able to use all of the functions on the websites to the full extent.
Web analysis using Google Analytics
This website uses Google Analytics, a web analysis service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Google Analytics likewise uses “cookies”, text files stored on your computer permitting the use of the website by you to be analysed. The information generated by the cookie about your use of this website is as a rule transferred to a Google server in the USA where it is stored.
The website of STIHL Digital uses Google Analytics with the additional component “anonymise IP”. This means that your IP address, collected by Google Analytics, will be shortened by Google within Member States of the European Union or in other signatory states of the Treaty on the European Economic Area before it is transmitted to the USA. Only in exceptional cases will your full IP address be transmitted to a Google server in the USA and shortened once it has arrived there.
Google uses this information on behalf of STIHL Digital to evaluate your use of the website, to compile reports on website activity, and to render further services connected with website and internet use vis-à-vis the website operator. The IP address transmitted by your browser as part of Google Analytics will not be combined with other Google data.
Users can prevent cookies from being stored on their computer by selecting the appropriate setting in their browser software; however, we would point out that in such case you may not be able to use all the features of this website to the full extent. You can prevent Google from collecting the data generated by the cookie and pertaining to your use of the website (including your IP address) or from processing this data by downloading and installing the browser plugin available via the following link: http://tools.google.com/dlpage/gaoptout?hl=de.
More detailed information on the terms and conditions of use and data protection can be found at www.google.com/analytics/terms/de.html or at www.google.com/intl/de/analytics/privacyoverview.html.
The legal foundation for processing personal data by using cookies is Article 6(1) first subparagraph (f) GDPR.
Use of the remarketing or “Similar Target Groups” function of Google Inc.
STIHL Digital uses the remarketing or “Similar Target Groups” function of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). This function enables STIHL Digital to approach visitors to the website with advertising in a targeted manner by placing personalised, interest-based advertisements for users of the website when they visit other websites within the Google Display Network. Google uses cookies to analyse website use, which forms the basis for creating interest-based advertisements. To this end, Google stores a small file with a sequence of numbers in the browsers of the visitors to the website. The visits to the website and anonymised data on the use of the website are collected via this number. Personal data of visitors to the website are generally not stored. Should you then visit a different website within the Google Display Network, advertisements will appear which are highly likely to take account of product and information areas selected beforehand. You may inspect further information on Google Remarketing and the Google Privacy Policy at:http://www.google.com/privacy/ads/.
You may permanently deactivate the use of cookies by Google by following the following link and downloading and installing the plug-in provided: https://www.google.com/settings/ads/plugin. As an alternative, you may deactivate the use of cookies by external providers by selecting the deactivation page of the network advertising initiative at http://www.networkadvertising.org/choices/ and implementing the further opt-out information provided there.
The legal foundation for processing personal data by using cookies is Article 6(1) first subparagraph (f) GDPR.
DoubleClick by Google
DoubleClick by Google is a service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). DoubleClick by Google uses cookies to provide you with advertisements relevant to you. Your browser is assigned a pseudonym identification number (ID) in order to check which advertisements were displayed on your browser and which advertisements were selected. The cookies generally contain no personal information. The use of DoubleClick cookies merely enables Google and its partner websites to place advertisements based on previous visits to our or other websites on the internet. The information generated by the cookie is transmitted for evaluation purposes to a server in the USA where it is stored. Google only transmits data to third parties on the basis of statutory regulations or in the context of commissioned data processing. Under no circumstances will Google combine your data with other data collected by Google.
You can prevent cookies from being stored on your computer by selecting the appropriate setting in your browser software; however, we would point out that in such case you may not be able to use all the features of our websites to the full extent. You will find further information on data protection at DoubleClick at: https://www.google.com/intl/de/policies/. You can furthermore prevent Google from collecting the data generated by the cookies and pertaining to your use of the websites or from processing this data by downloading and installing the browser plugin available at https://support.google.com/ads/answer/7395996?hl=de, and there under advertisement settings, extension to DoubleClick deactivation.
The legal foundation for processing personal data while using cookies is Article 6(1) first subparagraph (f) GDPR.
Tag Manager von Google
Google Tag Manager is a service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”) to enable tags to be created, updated and managed. Tags are small code elements on our website which, among other things, serve to measure traffic and visitor behaviour and to determine the impact of online advertising and social channels. Whenever you visit our website, the current tag configuration is sent to your browser. In that way you receive instructions as to which tags are to be triggered. The tool itself does not collect any personal data but it ensures that other tags are triggered which, in turn, may possibly collect data. You will find further information on the functioning of Google Tag Manager Tags at: https://support.google.com/tagmanager/answer/2772432?hl=de&topic=2574304&ctx=topic and in the use policy: https://www.google.de/tagmanager/use-policy.html.
Google Web Fonts
Google Web Fonts are used to improve the optical appearance of different pieces of information on this website (https://fonts.google.com/specimen/Roboto and https://fonts.google.com/specimen/Roboto+Condensed). The Web Fonts are transferred to the cache of your browser to allow them to be used for the presentation. Should the browser not support Google Web Fonts or prevent access to the same, the text will be shown in standard print.
Google Webfonts “Roboto” and “Roboto Condensed” are licensed under Apache License 2.0:
http://www.apache.org/licenses/LICENSE-2.0. Information on privacy is retrievable at the Google Privacy Center at: http://www.google.com/intl/de-DE/policies/privacy/.
Indeed Conversion Pixel
This website uses the conversion tracking function of Indeed; www.indeed.de. If you click on a job advertisement placed by us on Indeed, a cookie (conversion cookie) will be placed on your computer. These cookies lose their validity in 30 days and do not serve for personal identification purposes but for identifying how many of the applications we received came from our job advertisement on Indeed. The information obtained with the aid of the conversion cookie serves for drawing up our conversion statistics. We learn of the total number of users who clicked on our advertisement and sent an application. Generally, no information is revealed however by which users can be identified in person. Further information on the data protection provisions of Indeed is available via the following internet address: http://de.indeed.com/legal.
Should you prefer not to participate in conversion tracking, you may object to this use by deactivating the cookie via your web browser. You will then not be included in the conversion tracking statistics.
The legal foundation for processing personal data by using conversion tracking is Article 6(1) first subparagraph (f) GDPR.
Social media and social plugins
We also offer you comprehensive personal support via our pages in the social media. Should you have a query about any of the social media, we will forward it to the responsible department. The data are used exclusively for purposes of replying to your query and are not passed on to third parties. The legal foundation for processing personal data in the context of dealing with your query is Article 6(1) first subparagraph (f) GDPR. In order to contact us via the social media, you need to register with these services. The companies behind such services may possibly process personal data. We have no influence over the nature, extent and processing of these data.
Duration of the processing of usage data
Usage of personal data processed during the visit of our website are stored for a period of 7 days. The data of the data subject specified in this section will otherwise be deleted where knowledge thereof is no longer required for the purposes described, unless statutory provisions stipulate longer storage.
Your rights
You have a right to be informed of personal data processed by STIHL Digital and, where the relevant statutory requirements are met, a right to rectification, erasure and restriction of processing. You also have the right to receive the personal data provided by you in a structured, common and machine-readable format. This includes the right to transfer such data to a different data controller. So far as such is technically possible, you may also request that STIHL Digital transfers the personal data directly to the other data controller.
To exercise the aforementioned rights and in the event of queries and complaints relating to the use of your personal data you may approach the data protection officer of STIHL:
You also have the right to approach the responsible data protection commissioner with a complaint.
Data Privacy Statement as at: May 2018
